Oz The Great and Powerful

In 2010, Disney produced Alice in Wonderland, a movie re-imagined from the original… both the original text and their original adaptation of it. To Disney’s surprise, the movie took in over a billion dollars at box offices worldwide. Based on that film’s success three years ago, Disney has decided to produce a new movie, Oz the Great and Powerful.

Based on L. Frank Baum’s turn-of-the-20th-century novels, Sam Raimi’s new movie features James Franco as the small-time circus type who remakes himself as a wizard, along with Mila Kunis, Rachel Weisz and Michelle Williams as witches, with more than seventy minutes of new music.

It should be noted that the plot of one of the longest running shows on Broadway Wicked, begins before and continues after Dorothy’s arrival in Oz from Kansas. Between Wicked and Oz the Great and Powerful, a good deal of attention is paid to the pre-history of Oz as we know it.

Of course, The Wizard of Oz—as we are mostly familiar with it, thanks to the iconic movie—has never been remade. MGM holds tightly to the copyright to that movie. I would not be surprised, however, if the story will be filmed in the future; however, I do not see that happening, unless there is some unusual advancement in film making. In 1939, the landmark advancement of color was showcased in the film. Who knows what spectacular special effect we’ll see in future movies… additional angles, text and directors’ commentaries that supplement what you’re watching on the screen… you might even be able to interact with the film to affect its outcome instead of simply being provided with alternate endings.

Thanks to the seven hundred artists work on it, the massive production of Oz the Great and Powerfulis nearing the finish line.

Disney is doing a great job promoting the new film. The studio has created a few trailers that are all over the internet, and there are several different posters to promote it. There are dolls, figures, household goods with branding from the movie. In addition Urban Decay marketing has created limited-edition makeup palettes inspired by the witches in the film. According to Facebook, over 900 thousand fans “like” their cosmetics. Even something like makeup alone has spread awareness to more fans about Oz.

As many of you know, television’s most expensive air time is during the Super Bowl. If I remember correctly, it costs around $3.5 million for a thirty-second ad… and Disney has decided also promote the new movie during 2013 Super Bowl. As a result, I would not be surprised if there is an additional interest generated in the movie from people who would not have otherwise heard of it.

So if Wicked and Oz the Great and Powerful act as prequels to the widely-known story of The Wizard of Oz, then what does the future hold for Oz? What happens after Dorothy leaves her friends and returns home? Is that where the remaining Oz books come into play? After all, Baum wrote fourteen Oz books alone, and after him the series was continued to encompass forty total books!  I would not be surprised if, after successful run of Oz the Great and Powerful, Disney or Warner Brothers would tackle future adventures in Oz.

Out of curiosity, I checked the registration of the URL domain wizardofozmovie.com and although the website does not exist, the owner of the domain is Warner Bros. Entertainment Inc. The domain was created on back on December 12, 2012. That indicates, to me that at least, WB is at least thinking about a new movie.

I mentioned in my previous articles that around new release of Alice in Wonderland in 2010, copies of the book title were selling three or four times as much in comparison to the year before. I predict with confidence the same trend in some way will affect Oz books, although there does not appear to be a core relationship between Oz the Great and Powerfu” and any Baum book.

In conclusion, I would mention to my readers that if Oz books were in your mind in the past, now maybe is a good opportunity to obtain some of them before movie’s release.